WUSF Radio Audience

Total Survey Area Counties (Fall-Spring 2008 Arbitron):

Hillsborough*

Pinellas
*

Pasco
*

Hernando
*

Citrus

Polk
Manatee

Hardee

Highlands

Sarasota

DeSoto

Charlotte
WUSF Radio Coverage Map


Program

Time

Cume

Period

Morning Edition M-F, 5:00 - 9:00 AM 143,700 Listeners TSA Cume
Morning Edition M-F, 5:00 - 9:00 AM 24,600 Listeners TSA Average Quarter Hour

Mid-day
Classical Music

M-F, 9:00 AM - 4:00 PM

172,600 Listeners

TSA Cume

Mid-day
Classical Music

M-F, 9:00 AM - 4:00 PM

23,800 Listeners

TSA Average Quarter Hour

All Things Considered / Marketplace

M-F, 4:00 - 6:30 PM

150,700 Listeners

TSA Cume

All Things Considered / Marketplace

M-F, 4:00 - 6:30 PM

25,700 Listeners

TSA Average Quarter Hour



Total Survey Area (TSA) (larger circle) Cume equals 299,400 listeners each week. (Cume is the number of unduplicated listeners who tune to WUSF each week for at least 5 minutes.)

*Metro Cume (smaller circle) equals 199,600 listeners each week. WUSF 89.7 broadcasts in the 19th largest radio market in the United States. WUSF’s Metro Survey Area (MSA) time spent listening is 8.9 hours.

MSA Average Quarter Hour (AQH) Share, or WUSF’s percentage of listeners to radio in the market is 3.7%. Share is a percentage that looks at only people who listen to radio. When using this number you are looking at a universe that is made up of people that listen to radio and this is a vital number that lets WUSF know how the station is performing with people who use radio.

For Information on Corporate Sponsorship contact Shirley Schultz at 813-974-8623.

WUSF Media Sales Department
4202 East Fowler Avenue, TVB100
Tampa, FL 33620-6870
E-Mail Shirley Schultz

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4202 East Fowler Avenue, TVB100, Tampa, FL 33620-6902 • © 2009 WUSF. All rights reserved.

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