On Television

Crosses mark Boot Hill Cemetery on the grounds of the Dozier School for Boys (courtesy USF News)
Marianna Graves
USF researchers are using a variety of high and low-tech means to map out a graveyard on the site of the Dozier School for Boys in Marianna, Florida. University Beat on WUSF TV takes you along on a search for answers that can only be found both underground and in the long-buried past.

On the Radio

fMRI brain scans from the neuroscience study (courtesy Adam Craig)
Advertising & Neuroscience

For the next two weeks, University Beat on WUSF Public Media is looking at the work some USF professors are doing on how marketers sell us the products we use and consume. We all recognize misleading advertising when we see it, but what’s happening in our brains when something appears to be fishy and we can’t figure out what’s right? This week on University Beat, we talk to a marketing professor who is working with neuroscience researchers to analyze how people respond to advertising.

Program Schedule

Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
- Tuesdays at 11:55 AM and 8:55 PM, and various times throughout the rest of the week

Related Stories

Video extras

See video

Richard Estabrook, the Regional Director for the Florida Public Archaeology Network & a faculty member in the USF Dept. of Archaeology, talks about the importance of small, historic Florida cemeteries like the one university researchers are investigating in Marianna.

For more information

Marianna Graves
Erin Kimmerle, Assistant Professor, USF Department of Anthropology
813-974-5139 kimmerle@cas.usf.edu

Advertising & Neuroscience
Adam Craig, Assistant Professor, USF Marketing Dept.
813-974-6184 adamwcraig@usf.edu

Abstract and Summary of study from June 2012's Journal of Marketing Research



University Beat

University Beat is a radio and television program that focuses on the research and work at the University of South Florida and how it benefits the Tampa Bay area, Florida, and the world around us.

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