Marianna Graves / Advertising & Neuroscience
USF researchers are using a variety of high and low-tech means to map out a graveyard on the site of the Dozier School for Boys in Marianna, Florida. University Beat on WUSF TV takes you along on a search for answers that can only be found both underground and in the long-buried past.
For the next two weeks, University Beat on WUSF Public Media is looking at the work some USF professors are doing on how marketers sell us the products we use and consume. We all recognize misleading advertising when we see it, but what’s happening in our brains when something appears to be fishy and we can’t figure out what’s right? This week on University Beat, we talk to a marketing professor who is working with neuroscience researchers to analyze how people respond to advertising.
Richard Estabrook, the Regional Director for the Florida Public Archaeology Network & a faculty member in the USF Dept. of Archaeology, talks about the importance of small, historic Florida cemeteries like the one university researchers are investigating in Marianna.
Adam Craig, Asst. Professor in the USF Marketing Department, talks with University Beat’s Mark Schreiner about what kind of brain activity the neuroscience study looked at, how children can be protected from misleading advertising, and how this kind of research is advancing in the face of marketers adapting at the same time.
Erin Kimmerle, Assistant Professor, USF Department of Anthropology
Advertising & Neuroscience
Adam Craig, Assistant Professor, USF Marketing Dept.
Abstract and Summary of study from June 2012's Journal of Marketing Research
Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV since 2007. He has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992.