Cousins James Ransom and Cherie Johnson are third-generation Floridians from a large, extended family that settled in Tampa, Bradenton, New Smyrna Beach and Daytona Beach. Each generation has served in the community as volunteers and community activists beyond their varied professions of farmers, tailors, insurance salesmen and running a variety of businesses. James' mother, HalliqueRogers, a much loved dental hygienist, taught her children to be community-oriented “people servants.'' “It's part of our genetic strain,'' says James.